Blade processes Personal Data for the purpose of operating, providing, improving and informing about Blade Services. In particular, depending on the Blade Services used, Personal Data may be processed for the purposes described below.
Firstly, we process part of your data in order to allow the proper functioning and provision of the Blade Services, including the management of the contractual and commercial relationship (orders, subscriptions, invoicing, accounting, outstanding payments, etc.), the proper technical and administrative functioning of the Blade Services, the provision of the Blade Services, assistance with the use of the Blade Services, the reply to requests and questions from Users as well as the sending of notifications in the event of a technical incident.
For example, Blade processes your Personal Data to manage your subscription, to respond to support requests from Users, or to notify Users of maintenance or an incident.
Secondly, we process part of your Personal Data in order to improve and optimise the Blade Services, which includes measuring and improving the quality of the Blade Services and User satisfaction, following the navigation of the User, producing statistics on the Blade Services and their use, managing and optimising the operation of the servers, providing Blade Services in line with the needs of the Users, in particular on the equipment making up the servers, as well as defining User profiles to enable the improvement and optimisation of the Blade Services.
For example, Blade processes your Personal Data to measure the impact of an update through user satisfaction or the Shadow usage rate, to manage server cooling, or to determine whether a User is more likely to use Shadow in the morning or in the evening.
We also process part of your Personal Data for the purposes of communication and marketing, including providing information and news, managing the registration of Users for the newsletter and notifications, carrying out surveys, setting up contests and advertising games, by random draw or by any other means, communication relating to new Blade Services, commercial or promotional offers, whether targeted or not, as well as the setting up of partnerships with third parties.
For example, Blade processes your Personal Data to send Users a newsletter, to propose surveys or contests, or to offer a new service or an option.
For example, Blade processes your Personal Data to ensure that you are the holder of a Shadow account, to prevent or stop a breach of the integrity of a server, or to process User requests relating to their Personal Data.