Europeans regularly experience significant price disparities for similar products or services depending on the country. At SHADOW, we have looked at the costs of energy and internet subscriptions across Europe. And the impact that a Shadow PC subscription can have on these bills. This reasoning, called "Total Cost of Ownership", can be replicated on all our devices and reflects the reality that owning a device incurs costs not only at purchase but throughout the life of the device.

The results are glaring and this could well accelerate in 2023. First and foremost, let us explain how we went about this study carried out internally:

Our calculator was developed by a brilliant Shadow employee (whose name we will keep secret to avoid any "getting a big head" effect), who collected the price of internet subscriptions and the price of electricity per kWh for a household in 10 European countries where Shadow is currently available*. Here is the detail of the method for this comparison:

For energy consumption: we calculated the difference in amount, on the electricity bill of a physical PC with the Shadow PC configuration, with the amount generated by a Shadow PC running on a low-end PC.

For the internet subscription: we calculated the difference between the price of a subscription with the recommended connection to use your Shadow (30-100 Mbps) and the price of a subscription to a connection comparable to that included in your Shadow PC**. In both cases, the cheapest offers per country in each category were selected.