In the dynamic world of mobile marketing analytics, AppsFlyer stands as a beacon, helping companies optimize their user acquisition funnel through deep insights into marketing campaign effectiveness and customer behavior. To demystify the complex processes behind their platform for both new employees and external stakeholders, AppsFlyer initiated two robust training programs: the regional academy and the AppsFlyer MasterClass. However, the logistical challenges of training a vast and globally dispersed audience with physical devices, coupled with the COVID-19 pandemic, necessitated a pivot to a more efficient solution.
To address these challenges, AppsFlyer adopted Genymotion SaaS, a browser-based platform with fully interactive Android virtual devices in the cloud, simplifying how companies conduct virtual training for their mobile applications, eradicating tedious pre and post-training device preparations. This strategic move not only facilitated a more frequent and engaging training schedule but also empowered trainers to focus on crafting enriching training content rather than getting bogged down with repetitive tasks. The result is a more informed and engaged cohort of trainees with a profound understanding of the AppsFlyer ecosystem, ready to leverage its full potential in the mobile marketing landscape.