Shadow processes Personal Data for the purpose of operating, providing, improving and informing about Shadow Services. In particular, depending on the Shadow Services used, Personal Data may be processed for the purposes described below.
Firstly, we process part of your data in order to allow the proper functioning and provision of the Shadow Services, including the management of the contractual and commercial relationship (orders, subscriptions, invoicing, accounting, outstanding payments, etc.), the proper technical and administrative functioning of the Shadow Services, the provision of the Shadow Services, assistance with the use of the Shadow Services, the reply to requests and questions from Users as well as the sending of notifications in the event of a technical incident.
For example, Shadow processes your Personal Data to manage your subscription, to respond to support requests from Users, or to notify Users of maintenance or an incident.
Secondly, we process part of your Personal Data in order to improve and optimise the Shadow Services, which includes measuring and improving the quality of the Shadow Services and User satisfaction, following the navigation of the User, producing statistics on the Shadow Services and their use, managing and optimising the operation of the servers, providing Shadow Services in line with the needs of the Users, in particular on the equipment making up the servers, as well as defining User profiles to enable the improvement and optimisation of the Shadow Services.
For example, Shadow processes your Personal Data to measure the impact of an update through user satisfaction or the Shadow usage rate, to manage server cooling, or to determine whether a User is more likely to use Shadow in the morning or in the evening.
We also process part of your Personal Data for the purposes of communication and marketing, including providing information and news, managing the registration of Users for the newsletter and notifications, carrying out surveys, setting up contests and advertising games, by random draw or by any other means, communication relating to new Shadow Services, commercial or promotional offers, whether targeted or not, as well as the setting up of partnerships with third parties.
For example, Shadow processes your Personal Data to send Users a newsletter, to propose surveys or contests, or to offer a new service or an option.
For example, Shadow processes your Personal Data to ensure that you are the holder of a Shadow account, to prevent or stop a breach of the integrity of a server, or to process User requests relating to their Personal Data.